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What’s next for Starbucks CEO Howard Schultz?

He’ll focus on the company’s fancy coffee pursuits.

Howard Schultz drinks a cup of coffee at the first Starbucks store in Chongqing, China back in 2006. 
Howard Schultz drinks a cup of coffee at the first Starbucks store in Chongqing, China back in 2006. 
China Photos/Getty Images

Shares in Starbucks were sharply down early Wednesday on the news that Starbucks CEO Howard Schultz is stepping aside as CEO. He’ll stay with the company to focus on the high-end coffee market, and COO Kevin Johnson will step into the chief executive role. Howard Schultz has spoken to our show a few times, including a recent conversation about the company’s media pursuits. As CEO, he’s been a fairly vocal leader — sometimes on issues that go way beyond coffee. Now, he’ll help Starbucks battle the competition from the fanciest of fancy boutique coffee shops.

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