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It’s Black Friday Cyber November!

Black Friday and Cyber Monday are no longer days, but an entire month.

Shoppers walk by holiday decor hanging on Tiffany & Co. in New York City on Black Friday last year.
Shoppers walk by holiday decor hanging on Tiffany & Co. in New York City on Black Friday last year.
Yana Paskova/Getty Images

Thanksgiving is just days away, followed right after by those annual shopping frenzies, Black Friday and the newer Cyber Monday. Each promises customers special deals — one in actual stores, the other online. How do businesses with both stores and a website decide what days get which deals?

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