Opinion polls skip over Latinos

For years, Latino voters have been seen as a crucial swing bloc. It’s among the fastest growing sectors of the American electorate, and Latino votes are highly prized – especially in battleground states like Florida, Nevada and North Carolina. But if you look closely at some of the national opinion polling, you might find something missing: actual data about Latino voters. Turns out making polls accurate is not only cost-prohibitive, but also culturally difficult to get right.