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Starbucks doubles down on China

The company plans to open more than 2,000 additional stores in the next five years.

A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China.
A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China.
MARK RALSTON/AFP/Getty Images

Starbucks named executive Belinda Wong as its first CEO for China this week, and said it plans to have 5,000 stores in the country by 2021. With a middle class that is already larger than the population of the United States, China could be Starbucks’ growth engine of the future.  

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