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Silicon Valley’s answer to brain fog

Why one startup thinks cognition enhancing pills are poised to take off.

 
 
   
FRANCK FIFE/AFP/Getty Images

In a competitive market, everyone is looking for an edge to keep them going throughout the workday. But sometimes, another cup of coffee just doesn’t do the trick. Now, there’s a subscription service called Nootrobox, which is filled with pills designed to enhance cognition. Alex Morris, a contributing editor at New York Magazine, profiled the company in a piece titled “The Pill Freaks of Silicon Valley,” and spoke with Marketplace’s Molly Wood. 

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