Grocery store chain Kroger releases earnings Friday. It’s one of several big names in the food industry making a commitment to “cage-free” eggs, with plans to shift its whole supply chain to cage free by 2025.

To encourage consumers to make the switch, Kroger announced a new, less expensive line of cage-free eggs this week. One of the ways the company was able to bring down the cost was by switching to less expensive packaging than is usually used for cage-free eggs.

But according to Ken Klippen of the National Association of Egg Farmers, the push by many companies to go cage-free doesn’t match consumer demand and puts too much of a burden on producers.