Amazon is coming to your mall, in an attempt to get you out of the mall

Amazon, the company that sort of defined e-commerce, is moving more and more into the physical world.

And now, Business Insider reports the company is going full mall kiosk. The e-tailer will open up to 100 pop-up stores in various malls around the country by next year. The pop-ups will feature Amazon’s own hardware, like the Fire TV, Amazon Echo and Kindle e-readers. All of those, as it happens, make it easier to shop online at Amazon.

There’s even a page hidden on Amazon’s website devoted to its mall stores.

And no, you can’t get your ears pierced there.