Marketplace®

Daily business news and economic stories

Cracker Jack prizes are now a thing of the past

They will be replaced with QR codes for mobile games

An image of what these new "prizes" look like. 
An image of what these new "prizes" look like. 
Pepsi/Frito-Lay

I am honestly appalled:

Cracker Jack has been putting toy prizes in its boxes of caramel coated goodness for 125 years.

But not anymore.

Frito-Lay, the purveyor of said goodness, is going to replace the toy with stickers containing digital codes that’ll get customers into baseball inspired games they can play on their phones.

I get progress and everything, and I love my phone, but this is a step too far.

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    5 hours ago
    25:19
  • Make Me Smart
    10 hours ago
    19:00
  • Marketplace Morning Report
    13 hours ago
    6:55
  • Marketplace Tech
    17 hours ago
    8:33
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45