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Facebook gets emotional with its "Like" button

All you wanted was a Dislike button… but no.

Today, Facebook announced five new ways users can respond to a post on their site. That’s in addition to the old “Like” button, which has been around since 2009. The social media company is calling them “Reactions,” but they’re basically five animated emoji. Then again, they’re so much more than that … for advertisers.

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Facebook gets emotional with its "Like" button