Jan 28, 2016

Contrary to Trump’s tweets, Fox ad rates are fine

Fox will still maintain steady ad revenue, in spite of Trump's absence at the debate

Final Noteby Kai Ryssdal

Republican presidential candidate Donald Trump waits to be introduced during a campaign event at the University of Iowa on January 26, 2016 in Iowa City, Iowa. — Republican presidential candidate Donald Trump waits to be introduced during a campaign event at the University of Iowa on January 26, 2016 in Iowa City, Iowa.
Joe Raedle/Getty Images

A quick follow up to yesterday’s story about ad rates and tonight’s Trump-less primary debate. Mr. Trump has been tweeting all day about how the rates Fox is getting for tonight’s event are “dropping like a rock:”

The "debate" tonight will be a total disaster – low ratings with advertisers and advertising rates dropping like a rock. I hate to see this.

— Donald J. Trump (@realDonaldTrump) January 28, 2016

Turns out that’s not true. Lie would be another word.

The Wall Street Journal and CNN are both reporting Fox’s rates are staying steady at about $200,000 for 30 seconds.

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