Marketplace®
Every story is an economic story

Have a holly jolly Swiftmas

Taylor Swift's newest trademark comes just in time for the holidays: Swiftmas.

I’m nobody’s idea of the world’s biggest Taylor Swift fan. I mean, she’s fine, but holy cow is she a smart businesswoman.

We’ve talked before about how she trademarked a bunch of different phrases from her latest album “1989,” when she was out on tour earlier this year.

Today we learned she’s filed to protect “Swiftmas.”

As in Merry Swiftmas, everybody.

I don’t know, I’m thinking maybe Merry Kaimas? Merry Ryssdalmas? 

There’s a market for that, I’m telling you. 

Yeah, no, I’m going with Merry Kaimas — gotta get a lawyer for that. 

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    2 hours ago
    25:22
  • Marketplace Morning Report
    10 hours ago
    7:09
  • Million Bazillion
    15 hours ago
    30:57
  • Marketplace Tech
    15 hours ago
    12:45
  • This Is Uncomfortable
    6 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33