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A twist on the 404 page error

The Financial Times has made some creative changes to the broken link.

This final note on the way out today: the greatest 404 “Page not found” page in the history of ever.   

You know those pages you get when whatever you’re looking for isn’t at the link you clicked?

Mostly they’re really boring, but the Financial Times has really outdone itself here.

The FT also played around with other 404 error ideas — some that’ll teach you something, some that might help you on your way to finding the right page.

An educational “page not found” message:

 

A competitive one:

 

A helpful one:

     

 

 

 

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