The digital news and gossip company Gawker Media is expected to relaunch Monday, after a backlash over its handling of a controversial blog post. Two editors resigned in protest last week after CEO Nick Denton removed a report alleging that a married media executive had tried to hire a gay escort.

Denton has reportedly told his staff the new Gawker will be 10 to 20 percent “nicer.” Analysts say the change reflects a bigger shift underway in digital media, where snark for snark’s sake has lost some of its appeal.

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