Marketplace®
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The Transaction: A Big Mac

Marketplace listener Allen Marin on how a Big Mac coupon led him to the Super Bowl.

In January of 1987,  a friend of Marketplace listener Allen Marin came to him with a crazy idea: he was going to try and sneak into the Super Bowl and wanted to know if Allen was willing to join him.

After a little pressure from his friend, Allen agreed to do it. But it wasn’t until he went out and purchased a Big Mac from McDonald’s that he realized how.

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