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Good Humor rolling out ice cream trucks for tour

Tweets, not rings, will herald the arrival of the vehicles.

Summertime is officially going all digital and social media.

Ad Age reports that Good Humor is bringing back its ice cream trucks.

I know — awesome, right?

Except, well, instead of that classic jingling of ice cream truck bells, you’re going to have to follow the truck on Twitter to figure out where it’s going to be.

Which just makes me sad, somehow.

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