This whole “Ooh-milliennials! Gotta-cater-to-the-millennials!“ thing pretty much jumps the shark. 

Bloomberg reports today that Tic Tac is coming out with a new product: varieties that change flavor as you suck on them.

The company has apparently spent 18 months studying—yes, Tic Tacs—to make sure that Tic Tacs are “appealing to those younger consumers.” 

There are, it seems, three reasons people buy Tic Tacs.

To freshen their breath. Fine.

To have a “sweet fruity moment.” Fine.

But also, the company says, for emotional rescue.