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"Jeopardy!" tried to sponsor a mustache

Leaked emails show Sony was looking for "Official Razor of Alex Trebek's Mustache"

Remember that giant hack at Sony from late last year? Well, Wikileaks published the whole stack of leaked documents this week.

Buried in there was one from “Jeopardy!” executive producer Harry Friedman, who was looking to grow revenue, I guess.

Here’s what he wrote:

After 13 years , Alex Trebek has grown back his mustache. We have a plan to take advantage of the seemingly never-ending interest in his upper lip, and monetize the interest that will be generated when he shaves it off again. So, yes, we’re looking for someone …..Gillette, Dollar Shave Club, Harry’s , Schick, Bic….to be the Official Razor of Alex Trebek’s Mustache.

Never did go anywhere, which is kind of a pity.

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