Selena lives on via hologram

The Latin American pop star Selena Quintanilla has been dead for a couple of decades, but now her family is collaborating with a tech firm called Acrovirt to create what it’s calling a 360 degree “digital embodiment” of the singer.

The hologram will be able to dance, move and interact. It will sing Selena’s old repertoire, as well as new songs. The project, called Selena the One, is meant to be a cut above the hologram performances we’ve seen in recent years of singers like Michael Jackson or Tupac Shakur.

Media expert Aram Sinnreich at Rutgers University says there’s plenty of demand from consumers to see a second life for their favorite entertainers, even if they’re not really there.