The New York Times is reporting that Facebook is in talks with a group of news organizations that might start publishing their content directly on the social network. Right now, publishers post links to Facebook that bring users to the original content on the publisher’s websites.

This new kind of arrangement could have big implications for the publishing partners, which reportedly include the New York Times. And Mike Isaac, technology reporter at the Times and broke this story, says one big change could be an impact to the advertising model. 

Click the media player above to hear more.