Marketplace®

Daily business news and economic stories

Everybody’s a television producer

BitTorrent, the file sharing platform, will create original video content.

Move over, Amazon Prime and Netflix. BitTorrent is getting into the original content business. 

The company, known for its peer-to-peer file sharing platform, is teaming up with Rapid Eye Studios to create what they’re calling BitTorrent Originals. The first will be a sci-fi video series aimed at the coveted 14- to 25-year old-set, launching later this year.

“There’s really been an explosion of investment in originals, and a lot of this is borne out by what appears to be an insatiable appetite from consumers,” says S&P Capital IQ analyst Tuna Amobi.

BitTorrent has made efforts to shed its image as an enabler of illegal downloads by making deals to sell content from the likes of Radiohead and director David Cross. Still, in attracting advertisers for its new original shows, Rapid Eye Studio head Marco Weber says “the young and rebellious image of the brand” is a selling point.

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    7 hours ago
    25:19
  • Make Me Smart
    12 hours ago
    19:00
  • Marketplace Morning Report
    15 hours ago
    6:55
  • Marketplace Tech
    19 hours ago
    8:33
  • This Is Uncomfortable
    3 days ago
    56:05
  • Million Bazillion
    24 days ago
    32:45