Late Thursday, Amazon will report its earnings for the fourth quarter of 2014. The internet giant’s stock has taken a beating from investors frustrated with the company’s heavy spending and not-so-heavy profits.

This despite a new report from Consumer Intelligence Research Partners that estimates Amazon’s Prime service now has 40 million U.S. subscribers, many of them added during the holiday shopping season. 

Is it possible the company finished up the year on an upswing?

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