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Examining the return on big-ticket civic investments

As four U.S. cities vie to host the 2024 Summer Games, we analyze what civic events make money.

The U.S. Olympic Committee meets Thursday and may decide which American city will move forward with a bid to host the 2024 Olympic Games. The finalists are Boston, Los Angeles,  San Francisco and Washington, D.C.

The costs of putting on an Olympiad are well known  – the Sochi Winter Games cost more than $50 billion. What kinds of civic events are actually moneymakers for cities? Super Bowls? Political conventions? What gives the best return on investment?

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