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Google knows what’s under the Christmas tree

New York Times mines search-engine data to see what gifts people are searching for, city by city.

If you are still searching for the perfect Christmas gift, you may as well give up and just get the most popular one. The New York Times published the top-trending gift searches on Google from cities around the country.

There are a few things on there that lots of people seem to be hunting for:

  • Toys from the movie Frozen

  • Legos

  • Cards against Humanity

And then there are some outliers. For example, in Dallas people want Ouija boards; in Austin, kinetic sand. And in San Francisco, people are looking for wireless chargers and smart watches. Of course they are.

View the complete list of gifts here.

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