In the past five years, pancake mix sales dropped 1.5 percent, according to Bloomberg.

The report said we spend on average $1.16 a year on pancake mix. If you do the math, that’s about the same as buying one box of Bisquick every three years.

It turns out hotcakes aren’t selling like hotcakes after all. Maybe it’s time to update the idiom for modern times. 

Sadly “selling like kale” just doesn’t have the same ring to it.