Alex Shlaferman was 11 years old when he made $10,000 by selling DVDs that taught viewers how to levitate. At the age of 16, he founded his company, Vante Toys. His venture has been so successful that he now owns his own manufacturing company in China.

Vante Toys is headquartered in Brooklyn, New York.

“I create products for the mass market,” says Shlaferman. “My specialty is products that are under like 20 bucks, that’s what I’m good at. I don’t understand luxury goods or high-end fashion; I understand products that sell for like ten, twenty bucks.”