A farmers market at your front door

Rob Spiro is the co-founder of Good Eggs, a Brooklyn startup that brings the local farmers market to your front door.

In order to deal with the demands of an inherently unpredictable food environment, the company is putting together a software engineering team that not only builds a website where you can shop for food, but sophisticated logistic systems throughout its locations.

Good Eggs is currently providing services to Los Angeles, Brooklyn, New Orleans, and the San Francisco Bay Area. And as Spiro points out, “If you look at the market in any given city, the inventory is 100% different.” Which is why the company has designed small “Foodhubs,” each one with their own unique supply chain.

Being able to centralize activity will help local farmers compete with industry giants. Spiro says the ultimate goal is to have 1,000 Foodhub’s located around the world, serving 10,000 food producers, and millions of customers.

Click the media player above to hear Rob Spiro in conversation with Marketplace Tech host Ben Johnson.