What makes a good writer at Sports Illustrated?

This is an observation, I guess, about the state of journalism today.

Gawker has published a spreadsheet prepared by Time Inc., which publishes Sports Illustrated, ranking a number of writers and editors on a scale from one to 10 on quality of writing, productivity, social media prowess, enthusiasm and whether the content they create is beneficial to the company’s relationship with advertisers.

Think about that for a second.

A Time spokesperson said SI’s editorial content is uncompromised.