NBC has bought the rights to broadcast the Olympics through 2032, on TV, over the internet and on mobile devices.
The head of Comcast, the company that owns NBC, said securing the broadcast rights for the Olympics is, in his words, an “honor” and a “privilege.”
That’s an honor and a privilege that will cost Comcast a reported $7.65 billion… which is about how much money Alibaba has in cash.
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