What is it about some products — Furbies, iPhones, Nintendos — that get us to wait in line to buy them? In China, the carmaker Tesla is inspiring a queue of its own, a months-long virtual waiting list to buy the Tesla S.

Cao Wenbo, a 36-year-old film producer in Shanghai, joins Morning Report host David Brancaccio to talk about what got him to sign up for the all-electric sportscar. Click on the audio player above to hear more.