Marketplace®
Every story is an economic story

Survey results: What’s your type?

We asked: Why is your favorite font your favorite font?

The break-up of a graphic design duo has resulted in a lawsuit of $20 million – over fonts. Tobias Frere-Jones and Jonathan Hoefler worked together for 15 years to create some of the most famous and ubiquitous fonts around– used by GQ, Martha Stewart, the New York Jets and Saturday Night Live. They won awards for their typefaces – before the relationship turned sour.

When this story broke, we found out one thing for sure: Wow, Marketplace fans care about fonts. Here are the results of our font survey:

You like…

Sally Herships/Marketplace

And you really, really don’t like…

Sally Herships/Marketplace

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