If you’re a famous musician, a tech company CEO, or a tiny startup with big dreams, chances are you or some of the people who work for you are spending time in Austin, Texas this week for the conference known as South By Southwest (SXSW). It’s an event that draws thousands of people together ever year for an exchange of ideas, business cards, and plenty of deal-making.

Marketplace Tech host Ben Johnson joins Morning Report host David Brancaccio from Austin with the latest.