YouTube used to be a place that was mostly about curiosities, bits of original, unedited video clips by amateurs. Then people started getting serious. The amateurs started getting famous because of what — and how much — video they were putting on the website. YouTube started selling ADS on all those videos, and giving some of that money to creators. Leslie Kaufman is a media reporter for the New York Times. She wrote a story this week on how hard it can still be to make the big bucks even when you’re a super YouTuber.

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