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What do our cars know about us?

Ford's CEO got in some hot water after his comments about Ford cars collecting data on drivers worried some consumers. What are the emerging privacy issues we should be thinking about when it comes to new car technology.

If you’ve got a newer car, chances are it’s got GPS. That’s useful, but it also might be collecting data on you. A Ford executive recently stirred up controversy when he said the automaker knows when drivers of its cars break traffic laws.

Alan Mulally, Ford’s CEO, later said that Ford doesn’t track cars — and won’t even down the road. He also called for better privacy laws as cars add new location-based technology.

Ryan Calo, Law Professor at the University of Washington, joins Marketplace’s Mark Garrison to discuss. 

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