Nov 13, 2013
Best #AskJPM questions
A Twitter marketing stunt backfires.
Activists march down Wall Street holding a cutout of JP Morgan CEO Jamie Dimon, during a protest against budget cuts and bank practices, in New York, May 12, 2011. Now, the FBI is launching a preliminary investigation in the company for possible criminal activity.
EMMANUEL DUNAND/AFP/Getty Images
J.P. Morgan, the financial services division of banking giant J.P. Morgan Chase, cancelled a live Twitter Q&A it had scheduled for Thursday, after Twitter users flooded the company’s hashtag with questions it didn’t really want to answer. Here’s the initial tweet:
Tomorrow at 1pm ET $JPM Vice Chairman Jimmy Lee takes over @JPMorgan to answer your questions for 1 hour. Tweet your Q early using #AskJPM
— J.P. Morgan (@jpmorgan) November 13, 2013
Perhaps not surprisingly, the marketing stunt backfired and the trolls and sometime-comedians on Twitter took over:
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