If there’s a social network we think of when we think names like Lady Gaga, President Obama and even Jose Canseco … it’s Twitter.

The microblogging platform makes it easy for big names and celebrities to engage with others without getting stuck in an awkward conversation.

But now Facebook wants a piece of the action–and is building special tools to make it happen. We talk to Bloomberg News reporter Brian Womack, who looked at Facebook’s new push.