ABCs of the ACA: Insurance broker

Insurance broker (noun, obsolete?): A profession that may go … poof … as the Affordable Care Act rolls out.  Brokers are middle men, who connect up customers with insurers, and usually collect a commission for their efforts.  With small businesses, and millions of newly insured individuals heading to the online exchanges to shop, a big chunk of brokers could become irrelevant. Those who figure out how to survive online will last.  But just remember travel agents, after Expedia was born.