Buying Instagram followers with the help of cybercriminals

Whether you’re a big company or a small business, online visibility is a big deal. So it’s no surprise that, for years, people have sought to buy online buzz. Now there’s a new twist in the game. Cybercriminals are selling Instagram followers with help from an old computer virus called Zeus. Reuters correspondent Jim Finkle joins Marketplace Tech host Ben Johnson to discuss. Click on the audio player above to hear more.