Most businesses would be pretty excited if they could boast advertisements on their webiste could be viewed five billion times each month. That’s the exposure promised by the company BitTorrent. The ads appear on its downloadable software called UTorrent.

But there’s a catch. BitTorrent is best known as a way for people to illegally share and download content. It’s a dicey marketplace even for a brand that wants exposure. Still, does the promise of money trump fears of selling goods to law-breakers?

Greg Sandoval at tech news website The Verge joins Marketplace Tech host Ben Johnson to share his take.