News by the numbers for April 23, 2013

29 million

The number of times a video on the cinnamon challenge has been seen. The challenge, consuming a tablespoon of ground cinnamon has been gaining traction and alarming doctors. (NYT)

29.17 million

Subscribers to Netflix, which has now surpassed HBO. (Variety)

2.4 million

The dollars raised by lobbying efforts headed by Facebook. (Bloomberg)

194%

The ratings jump for calbe network CNN during the Boston manhunt. (Reuters)

$20

What Nest will pay you if you adopt one of its smart energy meters. (AllThingsD)