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Going ‘contemporary’ during New York’s Fashion Week

Designers like Tory Burch target working moms with high fashion at mid-level prices.

Forget the blizzard that’s bearing down on New York City. It’s Fashion Week in the Big Apple — that seven-day runway-palooza during which those in the know tell us what everybody’s going to be wearing this year.

Festivities begin today. And as we do for all things fashion, we turn to writer Kate Betts.

Betts says that lace and leather will be trendy this season, but she expects a lot of classic looks to return to the runway, targeted at working women and moms.

“There is the contemporary market, which is the new explosive market out there, and they are showing on the runways at the New York Fashion Show, but are charging only half as much as the designer price point,” she says. “You can get a fashion forward dress for $400.”

Betts says that designers like Tory Burch are at the forefront of this contemporary movement, and will prove succesful this year by going after that so-called working mom.

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