Marketplace®
Every story is an economic story

Romney campaign pays for #BelieveInAmerica

The promoted Twitter hashtag is the first paid for by a presidential campaign.

This final note today, just to tee you up for Mitt Romney’s acceptance speech tonight. If you’re on Twitter, go ahead and search for the hashtag #BelieveInAmerica. It’ll have a little ‘promoted’ arrow next to it. Promoted as in paid for. By whom, you ask?

That’d be #RomneyRyan2012, of course. It’s the first time a campaign’s paid to have something trend — that is, win Twitter’s internal popularity contest. Which is kind of a big deal. In Twitter-land.

Wanna follow us on Twitter? It’s at @MarketplaceAPM.

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    7 hours ago
    25:22
  • Marketplace Morning Report
    15 hours ago
    7:09
  • Million Bazillion
    20 hours ago
    30:57
  • Marketplace Tech
    20 hours ago
    12:45
  • This Is Uncomfortable
    6 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33