Marketplace®

Daily business news and economic stories

Romney campaign pays for #BelieveInAmerica

The promoted Twitter hashtag is the first paid for by a presidential campaign.

This final note today, just to tee you up for Mitt Romney’s acceptance speech tonight. If you’re on Twitter, go ahead and search for the hashtag #BelieveInAmerica. It’ll have a little ‘promoted’ arrow next to it. Promoted as in paid for. By whom, you ask?

That’d be #RomneyRyan2012, of course. It’s the first time a campaign’s paid to have something trend — that is, win Twitter’s internal popularity contest. Which is kind of a big deal. In Twitter-land.

Wanna follow us on Twitter? It’s at @MarketplaceAPM.

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    10 hours ago
    26:08
  • Make Me Smart
    14 hours ago
    16:46
  • Marketplace Morning Report
    17 hours ago
    6:52
  • Marketplace Tech
    a day ago
    6:54
  • How We Survive
    4 days ago
    25:04
  • This Is Uncomfortable
    4 days ago
    26:12
  • Million Bazillion
    5 days ago
    7:35
  • Financially Inclined
    3 months ago
    12:30
  • The Uncertain Hour
    4 months ago
    22:50
  • Corner Office from Marketplace
    5 years ago
    20:58