David Brancaccio: The web company Shutterfly lets the world see if it’s making money today. The startup was the hot place for printing digital photos — but is there anything hot about that business model now?

Marketplace’s Eve Troeh reports.

Eve Troeh: Shutterfly is a middle man, really. The website helps you turn your digital photos into prints, cards or albums. It had more than three million customers last year.

But the digital photo space is changing fast. More people are keeping their photos in their devices.

Mark Evans: You see photos on people’s iPads or their iPhones or their tablets.

Mark Evans does marketing for tech startups.

Evans: I don’t know who prints photos anymore.

Companies focused on photo printing must compete for fewer and fewer clients, says Max Wolf with GreenCrest Capital.

Max Wolf: Clients that are not enormously loyal, kind of look for the best deal each time.

Just because a family printed their baby’s birth annoucement with Shutterfly does not mean they’ll use the site again for that first birthday album.

I’m Eve Troeh for Marketplace.