Hybrid car buyers aren’t the most loyal

Hybrid cars seem to target a specific kind of consumer — environmentally conscious, and in theory, loyal.

But a new study out seems to refute that assumption. According to a recent Polk study, two-thirds of hybrid buyers in America don’t buy another hybrid after their first one.

Here to talk with in today’s Mid-day Extra us is Brad Smith, director of loyalty management practice at Polk, who conducted the study.