Logos? Man those are boring. Who wants to go to the Facebook page of their favorite brand and look at a logo? Let’s suspend reality for a bit here and skip past the part where people are busting down the door to see their favorite brand’s page. People want their brands to have mascots. Chester the Cheetah got that a long time ago – so did Joe Camel, but he got busted.

The Wall Street Journal reports: “Ad executives say consumers on Facebook are more likely to bond with a character than the traditional company page on the social-media website.” “Traditional company page” almost sounds as if early company-branded Facebook pages were chiseled in stone, when if fact they’ve only been around for a few years.

You’re not going to want to “get a piece of the rock” and friend the logo of Prudential Insurance when you could “like” Progressive Insurance spokesperson, Flo. The Journal article points out that Flo has over 3.5 million fans. You go Flo!