Jan 6, 2012

Mid-day Extra: Not so Hot Pockets

Why is the frozen food industry hurting, even as more people are dining at home?

Mid-day Updateby Stacey Vanek Smith

Amelia's Grocery Outlet employee Dale Groff stocks a freezer in New Holland, Penn. GDP is rising, but are we growing in the wrong areas? We may be stocking up on too much inventory. — Amelia's Grocery Outlet employee Dale Groff stocks a freezer in New Holland, Penn. GDP is rising, but are we growing in the wrong areas? We may be stocking up on too much inventory.
William Thomas Cain/Getty Images

It seems frozen food sales have dropped off in the U.S., even as the sale of other packaged goods continues to do relatively well.

News yesterday even found that a Hot Pockets factory, owned by Nestle since 2002, will have to lay off about a hundred workers in California.

In today’s Mid-day Extra we ask: why is the frozen food sector hurting?

Here to talk with us is David Donnan, a partner at consluting firm A.T. Kearney.

According to him, the slump in Hot Pocket sales can’t really be blamed on fewer college students nuking snacks at 3 a.m.

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