iTunes brings out Complete My Season Pass

This is probably not a big deal unless you like TV as much as I do (sorry to violate the public radio employee cliche) and are prone, like I am, to getting sucked into a show after an episode or two. Used to be on iTunes that you could either buy individual shows or the whole season. But iTunes has just introduced Complete My Season where if you like a show, you can buy the season at a prorated price.