Marketplace®
Every story is an economic story

Wal-Mart builds, destroys. Giveth, taketh away. For everything, turn turn turn, there is a Wal-Mart, turn turn turn.

The enormous discount retailer and blue vest promotional organization is trying to get around Apple's strict rules. Wal-Mart is bringing its Vudu…

The enormous discount retailer and blue vest promotional organization is trying to get around Apple’s strict rules. Wal-Mart is bringing its Vudu video service to the iPad but not through an app, instead using the built in Safari browser.

From Reuters:

Wal-Mart said a Vudu icon can be put on the iPad home screen, but when users touch it, they will be taken to Vudu’s website to buy content.
“It’s not an app,” said Edward Lichty, general manager of Vudu. “It’s an all-browser experience. But you access it in a similar way.”
Apple introduced new terms and conditions recently that required publishers to give the company 30 percent of the price of any content they sell through apps. Since then, some providers, including Amazon.com Inc, have changed the way their apps work to avoid sharing revenue.
Vudu’s Lichty said Apple’s new terms and conditions were partly behind the way Vudu was launched on the iPad.
“The economic advantage of not having to pay Apple 30 percent was a factor,” Lichty told Reuters.

In other Wal-Mart news, there’s no more digital music store. In still other news, there apparently WAS a Wal-Mart digital music store.

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    6 hours ago
    25:22
  • Marketplace Morning Report
    14 hours ago
    7:09
  • Million Bazillion
    19 hours ago
    30:57
  • Marketplace Tech
    19 hours ago
    12:45
  • This Is Uncomfortable
    6 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33