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New Yorker app for iPad

In an effort to make a video announcement that is every bit as twee and precious as the magazine itself, the New Yorker tapped Jason Schwartzman to…

In an effort to make a video announcement that is every bit as twee and precious as the magazine itself, the New Yorker tapped Jason Schwartzman to star in a video announcement about the app. It’s directed by Roman Coppola. Because of course it is.

(I should add that I deeply love the New Yorker and read it constantly).

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