Google tries to get peoples’ attention. It works.

Yesterday, the Google.com page was all these crazy bouncing balls. Today it’s white lettering that fills in color letter by letter when you type something in the search box. All this in advance of a 9:30 pacific time announcement centered around search. Speculation abounds as to what will be announced. Possibly search results displaying in real time so you don’t need to hit the Google Search button (or the archaic and dimly charming I Feel Lucky button).