I don’t know who Flipboard‘s PR people are but they should win the Nobel Prize for PR (a prize I’m glad doesn’t exist). Everyone is talking this morning about Flipboard, a free app for the iPad that turns your social media into something of a magazine. So your Twitter feeds and your Facebook for now but there are plans to work in Flickr, Yelp, and even your email. It’s also an interface so you can update all those things in addition to reading them. I’ve tried to use it on an iPad but it’s now so slammed with traffic that I can’t get on. It’s like an exclusive nightclub on an iPad! Anyway, there seems to be a lot of buzz about the latest interface That Changes Everything, which may be a load of hooey but it’s good to keep an eye on Flipboard.